So long, mascara! The end is in sight…17 Aug 2009, by Uncategorized in
In recent years, our collective obsession with eyelashes has reached extremes.
Not only is it estimated that Britons spent around £192 million on mascara last year, but now you’re as likely to find a lash bar as a nail bar in your local department store.
But if a new product from L’Oreal can really do what it claims to, in the future we won’t have to rely on falsies to get longer, thicker lashes.
L’Oreal says it has invented a serum that will prolong the lives of your eyelashes
The French cosmetics company claims it has developed a serum that when applied regularly can prolong the amount of time that individual lashes grow for before they fall out.
In theory, prolonging the growth phase of each individual lash will give you longer eyelashes – and more of them.
The breakthrough came after the company spent three years comparing eyelashes to the hair on our heads, and building on anti-hairloss technologies developed for its haircare ranges.
One of the key active ingredients in the serum is an extract from a herbaceous plant called Centella asiatica that has traditionally been used in Asiatic and Indian medicine.
Legend has it that, after a fight, the Bangalore tiger rolls himself in Centella asiatica to cure his injuries.
This latest product – which L’Oreal plans to market as an over-the-counter cosmetic – comes hot on the heels of another product recently launched in the U.S. by Allergan, the maker of Botox, which discovered that one of the side-effects of a drug used to treat glaucoma was longer eyelashes.
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When it’s time to see the Trichologist: If you begin losing hair rapidly, and or are cosmetically concerned about baldness, consult your Trichologist about treatment options. You can receive a free hair loss consultation with a Westminster Trichologist at our Hair Centre.
The point is that you are not getting to the real problem and you should seek specific professional advice from a Westminster Trichologist.
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